Privacy Statement
This privacy statement explains how Cheshire Denture Clinic Ltd ("we", "us", "our") collects, uses and protects personal data through cheshiredentureclinic.com. Cheshire Denture Clinic Ltd is the data controller for the personal data covered by this statement.
Who we are
Cheshire Denture Clinic Ltd
26 Plumley Road
Handforth
Cheshire
SK9 3RR
Telephone: 01625 418789
Email: [email protected]
This statement covers website enquiries, consultation requests, cookies and similar technologies, and other personal data collected through this website. It does not replace any separate patient or treatment privacy information we may provide in relation to clinical care.
Personal data we collect
- Identity and contact data, such as your first name, last name, telephone number and email address.
- Enquiry and appointment data, such as your message, comments or questions, and any preferred date or time you submit.
- Technical and usage data, such as session data, cookie identifiers, browser and device information, and information about how you use the website.
- Security and anti-spam data used to protect our forms and website, including data processed by Google reCAPTCHA.
- Location and embedded-service data generated when Google Maps or similar services load on the website.
Our website forms are not intended for detailed medical or other special category information. Please do not send unnecessary health details through a website form.
How we collect your personal data
- Directly from you when you complete a contact form, emergency form, consultation request form, email us, or call us using details published on the website.
- Automatically from your device and browser when you use the website, including by cookies, analytics tools, security tools, and session technologies.
- From third-party service providers involved in analytics, spam prevention, maps, hosting, and email delivery when you use those services through the website.
How we use your personal data and our lawful bases
To respond to enquiries and arrange consultations
We use the information you send us to reply to your enquiry, book or discuss consultations, and manage follow-up contact. Our lawful basis is our legitimate interests in running and administering the clinic and, where you ask us to take steps at your request before entering into services, contract.
To operate, secure and improve the website
We use personal data to keep the website working, manage sessions, prevent spam and abuse, protect our systems, troubleshoot issues, and maintain records of website enquiries. Our lawful basis is our legitimate interests in operating a secure and reliable website and protecting the clinic from misuse.
To use analytics and optional cookies
We use Google Analytics and related optional technologies to understand website traffic and improve the website. Our lawful basis for these optional cookies and analytics technologies is consent.
We do not currently use website enquiry data for email or SMS direct marketing.
To comply with legal obligations and deal with claims
We may use and retain relevant personal data where necessary to comply with legal, regulatory, accounting, or insurance requirements, and to establish, exercise, or defend legal claims. Our lawful bases are legal obligation and legitimate interests.
Our legitimate interests
Where we rely on legitimate interests, those interests include responding to website enquiries, administering consultation requests, keeping the website and forms secure, preventing spam and malicious activity, maintaining appropriate business records, and improving the reliability and performance of the website.
Who we share personal data with
- Members of our team who need the information to handle your enquiry or request.
- Website, hosting, development, maintenance, and IT support providers.
- Email and communications service providers that help us receive or send website form responses.
- Analytics, security, CAPTCHA, and map providers, including Google, where those services are used on the website.
- Professional advisers, insurers, regulators, law enforcement, or other authorities where disclosure is necessary or required by law.
We do not sell your personal data.
International transfers
Some of our service providers may process personal data outside the UK. This can include providers such as Google. Where we transfer personal data internationally, we seek to ensure that appropriate safeguards are in place, such as UK adequacy regulations or other approved transfer mechanisms and contractual safeguards.
How long we keep personal data
We keep website enquiry and consultation request data only for as long as necessary for the relevant purpose, including handling your enquiry, following up on it, keeping appropriate business records, complying with legal, regulatory, tax, accounting or insurance requirements, and dealing with complaints or claims.
We keep technical and cookie-related data in line with operational need, the settings in our cookie tools, and the retention periods applied by the relevant service providers.
If you later become a patient, separate retention rules may apply to your clinical or patient records.
Your rights
Depending on the circumstances, you may have the right to request access to your personal data, ask for inaccurate personal data to be corrected, request erasure, ask us to restrict processing, object to processing, request data portability, and withdraw consent where we rely on consent.
Your right to object
Where we rely on legitimate interests, you have the right to object to that processing. We will stop unless we have compelling legitimate grounds to continue or we need to continue for legal claims. If we ever use personal data for direct marketing, you would have the absolute right to object to that marketing at any time.
Withdrawing consent
Where we rely on consent, you can withdraw it at any time. For website analytics and optional cookies, you can change your choice using the website's cookie settings and, where relevant, your browser controls.
Whether you must provide personal data
You are not under a statutory or contractual obligation to provide personal data through this website. However, if you do not provide the information marked as required on a form, we may not be able to respond properly to your enquiry or arrange the requested consultation.
Automated decision-making
We do not make decisions about you based solely on automated processing that produce legal or similarly significant effects. We do use automated anti-spam and security tools, including Google reCAPTCHA, to help protect website forms and reduce abusive submissions.
Cookies and similar technologies
We use essential cookies and similar technologies to operate the website, remember cookie choices, maintain sessions, and protect forms. We also use optional analytics technologies and embedded services such as Google Maps.
- Essential cookies include items such as cookieConsent and PHPSESSID.
- Security technologies include Google reCAPTCHA.
- Analytics technologies include Google Analytics, including the _ga cookie.
- Embedded services such as Google Maps may also receive technical information when loaded.
You can manage optional cookies through the website's cookie settings.
Third-party contact channels
If you choose to contact us through a third-party platform linked from the website, such as WhatsApp, that platform will also process your personal data under its own privacy terms.
Complaints
If you have concerns about how we use your personal data, please contact us first so we can try to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO). Further information about complaints is available at ico.org.uk/make-a-complaint or by calling the ICO helpline on 0303 123 1113.
Changes to this statement
We may update this privacy statement from time to time to reflect legal, operational, or website changes. The latest version will be published on this page.